First look at Tesla Semi at 2024 IAA Transportation trade show

The first images of the Tesla Semi at the 2024 IAA Transportation trade show in Hannover, Germany, have been shared online. The event will be held from September 17 to 22, 2024, and it will feature a couple of talks with Tesla Semi program Senior Manager Dan Priestley about the Class 8 all-electric truck. 

While the 2024 IAA Transportation trade show has not yet started, it appears that the event’s exhibitors are already busy setting up their own booths at the trade fair. This was true for Tesla, whose booth is dominated by a Tesla Semi accompanied by a Megacharger. 

Tesla Semi at IAA Hannover this week and @danWpriestley with two talks on the main stage!

Here is a brief guide for the IAA

Hall 12
Tesla has a small booth in Hall 12, with an actual Tesla Semi truck on stage.
You can find here:
https://t.co/p1cVpSmtCF

Hall 11
This is a place… pic.twitter.com/UogqZe3oiq

— Dennis Gunst (@dennisgunst81) September 15, 2024

Interestingly enough, Tesla has brought two Tesla Semi units to Germany, both of which were sighted on the Autobahn and in the Giga Berlin complex late last month. Considering that Tesla seems to be using just one Tesla Semi for its booth at the 2024 IAA Transportation trade show, speculations are high that the company would be using its second Class 8 all-electric truck to give test rides to the event’s attendees. 

While Tesla’s booth itself is dwarfed by the booths of other automakers like Volkswagen, the Tesla Semi would likely attract quite a lot of attention at the 2024 IAA Transportation trade show. Part of this is due to two talks that will be held by Dan Priestley, who is scheduled to hold a C-level keynote on September 17 and another talk with PepsiCo on September 18. 

Welcome to Europe, @Tesla Semi!

Found this beaut’ at the IAA show in Hannover. The other Semi is here too on the show floor, more in the thread.

Next up, I’ll see if I can drive it and learn more. pic.twitter.com/eytOTCxCuN

— Jaan of the EV Universe (@TheEVuniverse) September 16, 2024

Priestley’s talk with PepsiCo on September 18— titled “Scaling Semi Electrification: A Case Study with PepsiCo”—would likely be very interesting since it would likely include some real-world data and insights from the drink and snack giant’s Tesla Semi fleet. As per the 2024 IAA Transportation’s official website, Priestley will be joined onstage by PepsiCo’s Electrification Program Manager, Dejan Antunović, for their talk. 

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