Tesla China briefly hints at strong domestic sales in June 2024

Tesla China seems to have finished June 2024 on a strong note. This was observed by avid Tesla watchers in the company’s social media activity on Weibo. 

Tesla China has been quite busy in June. While the electric vehicle maker’s domestic sales have been generally lagging behind its 2023 figures, the recent new vehicle registrations from Tesla in the latter half of June suggest that domestic sales have been rising. In the week ending June 23, for example, Tesla China saw 17,500 new vehicle registrations, the strongest week of registrations this year so far. 

To be clear, I think Tesla China is just referring to sales in China in the month of June, not company sales worldwide. “New high” could also be lost in translation.

Source: https://t.co/kwlGA1dHPU

— Sawyer Merritt (@SawyerMerritt) July 1, 2024

And as observed by industry watchers on social media, Tesla China briefly hinted that its sales hit a “new high” in June. Such a statement is notable, though it may also simply refer to Tesla China seeing a record week of domestic sales as the month ended. As per Tesla bull and Wall Street veteran Gary Black, Tesla China would need to post about 18,800 sales in the last week of June for it to be a record high. 

Apart from its 17,500 new vehicle registrations in the week ending June 23, 2024, Tesla China also seems to be putting some effort into bolstering its sales team. As per recent local reports, the electric vehicle maker has started rehiring some of the staff that were let go during Elon Musk’s recent round of layoffs. Reports hinted that some of the workers Tesla China was aiming to rehire are from the sales and service teams. 

Through 3 weeks ending 6/23, $TSLA China was at 41.2K registrations for June. To get to 60K for June, TSLA China needed to do 18.8K the fourth and final week of June, which would be a record high for one week. pic.twitter.com/zJOChmHeIu

— Gary Black (@garyblack00) July 1, 2024

Images and videos posted on social media suggested that Tesla China pushed vehicle deliveries hard at the end of the second quarter. These include delivery blitzes of vehicles like the newly launched reengineered Tesla Model 3 Performance, which started local deliveries in June. Tesla China insiders have also hinted that the morale among the electric vehicle maker’s workers has been high as of late thanks in part to the return of Senior Vice President Tom Zhu to the country. 

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