University of Michigan Ross School of Business marketing professor Marcus Collins comes on Market Domination to outline what he considers the five biggest brand moments of 2025, which range from the politicization of commercial products like actress Sydney Sweeney’s ad campaign for American Eagle Outfitters (AEO), the Trump administration’s pressures to censor and cancel late-night host Jimmy Kimmel, and even the rise of the “6-7” meme companies have adopted. Collins is also the author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. To watch more expert insights and analysis on the latest market action, check out more Market Domination.
